Article

 

CORPORATE DIGITAL RESPONSIBILITY: BENEFITS AND NEW OPPORTUNITIES (p.77-85)

by

Maya Katenova, KIMEP UNIVERSITY

Keywords : CSR, CDR, Digitalization, Society, Benefits, Opportunities

JEL classification : Q10, Q20, M10, M20

Abstract

The paper attempts to define the concept of Corporate Digital Responsibility. Moreover, different benefits of CDR are discussed in the manuscript. At the same time, the issue of Corporate Social Responsibility is discussed in relation to Corporate Digital Responsibility. Both CDR and CSR are connected with each other and both are beneficial to the society in general. The paper connects both CDR and CSR and demonstrates all possible benefits of digitalization. CDR issue is promising and it provides different benefits for the society as well as for businesses. Digitization concerns the virtual world today. Nowadays, we live in a time, where it is important to merge sustainability with the virtual world, bringing these two concepts together is crucial. This merging is called Corporate Digital Responsibility (CDR). The importance of digitalization is discussed as well as benefits of digitalization. An obvious benefit of digitization of CSR is the scaling back on the use of paper. Cloud storage eliminates paper waste and makes it easier to access all documents from anywhere. Digitalization reduces the emissions produced for every ton of paper. Paper does not only create energy waste; it also creates water waste. The paper production endangers natural habitats: over thirty million acres of woods are being destroyed yearly. Therefore, a digital platform or an application can significantly lower the organization’s environmental impact. Moreover, it can reduce the strain of internal sources. This pollution comes from storing information in data centers, which consume a lot of energy.