RETAILING DURING COVID-19: WEATHERING THE STORM (p.39-55) ![[Fichier PDF]](images/pdf.png) |
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| by |
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| Antonios Zairis, NEAPOLIS UNIVERSITY, Pafos |
| George Zairis , UNIVERSITY OF THE PELOPONNESE |
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| Keywords : Retail, COVID-19, Consumer behaviour, Sales, e-commerce |
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| JEL classification : I15, L66, L67, O57 |
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| Abstract |
| In addition to its tremendous consequences on public health, COVID-19 caused a significant economic impact on every region, every industry, and ultimately all aspects of human life. The paper focuses on its effect on global retailing as well as the emerging trends in consumer behaviour that was caused by the health crisis. It appears that the consequences on the retail sector can be characterized as heterogeneous, although the long-term effects are yet to be determined. The research also refers to the technological advances that reshaped retailing and the measures needed to be taken to support the sector. |
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