Article

 

THE IMPACT OF COVID ON GHANA’S BUSINESS SECTORS AND GEOGRAPHIC AREAS  (p.35-51)

by

Ronald Mellado MILLER , UTAH VALLEY UNIVERSITY

Joshua SEBU, UNIVERSITY OF CAPE COAST

Emmanuelle A. DANKWA, OXFORD UNIVERSITY

Maureen Snow ANDRADE, UTAH VALLEY UNIVERSITY

Gerritt C. BRADLEY, UTAH VALLEY UNIVERSITY

Keywords : Emerging economies, Ghana, COVID-19

JEL classification : C63, F00

Abstract

Based on data collected by the Statistical Service of Ghana, in contrast to previous research showing that government funding strategies have been ineffective for recovering income on individual levels, the current study found that government support, the adoption of mobile money, and internet access had a positive effect on sales during the current COVID pandemic. This shows that, with lockdowns in place, firms able to pivot to or expand their internet and mobile sales or those with these features already in place were more likely to perform well. This has broader implications for West Africa as well as for countries seeking a path to best practices now and in future crises.