AMAZON'S STRATEGY FOR INDIA (p.49-72) ![[Fichier PDF]](images/pdf.png) |
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| Santanu BORAH, UNIVERSITY OF NORTH ALABAMA |
| David L. BLACK, UNIVERSITY OF NORTH ALABAMA |
| Keith D. MALONE, UNIVERSITY OF NORTH ALABAMA |
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| Keywords : Amazon, India, e-commerce |
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| JEL classification : L81, M16, N80, O30 |
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| Abstract |
| Amazon, the company that is changing the world retail landscape, is intent on
becoming the leader of e-commerce in India. Global competitors like Walmart and
Alibaba are also equally committed to dominate the e-commerce landscape in
India. Domestic competitors like Jio Platform are also positioning to acquire a
significant chunk of the growing e-commerce market in India. It will be interesting
to see how Amazon fares in India and this research will examine the various
strategies Amazon has deployed in India to continue its preeminent position in the
field of global ecommerce in India. |
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