Article

 

DELUXE HOTELS IN GREECE: MEASURING THE PERFORMANCE OF SUSTAINABILITY OPERATION STRATEGY  (p.41-59)

by

Ioanna Giannoukou, University of Patras

Leonidas Maroudas, University of Patras

Keywords : Hotel Operation, Performance Measurement, Sustainability, Balanced Scorecard, Strategic Management

JEL classification : L25, Z32

Abstract

The concept of sustainable performance of the firms in tourism sector stands at the center of this paper. This paper intends to provide the components and the process for a firm to establish, maintain and improve a culture of sustainable development in firms in the field of tourism and a framework for an effective Management System, the performance of which can be monitored and verified. The principal objective of the paper was to explore in which extent the proposed Tourism Sustainability Balanced Scorecard, a framework for measuring and setting the strategy for sustainability, is understood and has potential use by hospitality managers in the selected hotels of Regions in Greece.